Transforming the Arid Horizon into a Vibrant Ecosystem.
The Smart DESERT Project is redefining Jordan's agricultural identity, empowering local communities through sustainable innovation and technological stewardship.
Our Vision
To be a leading player in the sustainable and innovative agri-food sector, known for producing high-quality products and contributing to a thriving agricultural ecosystem.
Our Mission
To support vulnerable farmers and home-based business owners by providing training, helping them get required certifications, improving operations for sustainable income, and buying their products at the highest possible prices.
Our Journey
From international development project to independent agri-food company.
Origin — Smart DESERT Project Launches
A €10M AFD-funded initiative implemented by IUCN begins in Jordan's North-East Badia Highlands across Mafraq, Zarqa, Jerash, Ar Ramtha, and Irbid.
Validation — SDC Official Launch
Smart Desert Company launches under royal patronage, with France's development agency and the world's leading conservation organization in attendance.
Launched under royal patronage, backed by France's development agency, and built with the world's leading conservation organization.
Evolution — Project Closes, Company Continues
The Smart DESERT Project officially closes. Smart Desert Company carries the mission forward as a fully independent commercial entity.
A New Chapter
Expanded commercial operations, retail partnerships, and flagship initiatives including Jordan's first blueberry farm development.
Jordan's First Blueberry Farm
A Royal Hashemite Court initiative — 2 million square meters in southern Jordan, 380 direct beneficiaries scaling to 4,000 within five years, fully pre-contracted for GCC export.
Underpinned by Global Stewardship
Our Primary Donor
Agence Française de Développement (AFD)
AFD supports the Smart DESERT project as part of its commitment to sustainable development and climate resilience in the Middle East. Their funding empowers vulnerable communities to transition towards climate-smart agriculture and economic independence.
Learn more about AFD's missionarrow_forwardThe Collaborative Fabric
Success is a collective harvest. Our partners represent a synergy of international expertise and local insight.
Empowering Local Voices
Strategic Governance
Ready to be part of the future?
Our journey continues beyond the horizon. Every step we take together plants the seeds for a resilient, sustainable Jordan.